Early in the morning of 2025, Ms. Maria is choosing dinner ingredients in a supermarket in Berlin, Germany. In her shopping cart, a bag of frozen shiitake mushrooms from China stands out. This scene is a microcosm of China's frozen shiitake mushrooms going global. From a “local specialty” in the mountains to a “regular guest” on the global dinner table, the globalization of frozen shiitake mushrooms is not only a model for the transformation and upgrading of China's agricultural products processing industry, but also a vivid portrayal of China's manufacturing as it climbs to the high end of the global value chain.
Ten years ago, China's shiitake mushroom processing is still stuck in the traditional drying, drying and other primary processing stage. Today, in the modern processing workshop in Zhejiang, Fujian and other places, an intelligent production line is running efficiently. From raw material cleaning, sorting to quick-frozen packaging, all realize automatic operation. Through the introduction of internationally advanced single-unit quick-freezing technology, shiitake mushrooms are quickly frozen at minus 40 degrees Celsius, perfectly locking the nutrients and fresh flavor substances.
The breakthrough in cold chain logistics technology has paved the way for the globalization of IQF shiitake mushrooms. From the production base to overseas supermarkets, the whole temperature-controlled transportation ensures the quality of the products. The application of big data technology makes the temperature, humidity and other parameters of each link traceable and establishes a complete quality assurance system.
These technological innovations have not only enhanced the added value of the products, but also reshaped the whole industrial chain. 2024, the export unit price of Chinese IQF shiitake mushrooms has increased by 40% compared with that of five years ago, which fully proves the value of technological innovation.
China's IQF shiitake mushrooms industry has actively participated in the development of international standards and promoted the establishment of a globally unified quality standard system. In terms of key indicators such as pesticide residue and heavy metal content, Chinese standards have reached or even surpassed international advanced levels. This improvement in standard discourse has won more international recognition for Chinese agricultural products. The improvement of the quality certification system has provided a pass for products to go global. At present, China's major IQF shiitake mushrooms producers have passed HACCP, BRC and other international certifications, and their products can enter the high-end markets of Europe and the United States unhindered. Brand building has achieved remarkable results. China's IQF shiitake mushrooms has become a guarantee of quality in the international market, and by 2024, the share of China's IQF shiitake mushrooms in the international high-end market will exceed 30%, with a significant increase in the brand's premium capacity.
The rise of cross-border e-commerce platforms has opened up new sales channels for Chinese frozen shiitake mushrooms. Through new modes such as live streaming and community marketing, the products directly reach overseas consumers and establish a stable customer base. The improvement of the overseas warehouse network has greatly improved logistics efficiency. At present, Chinese enterprises have established more than 50 overseas warehouses in major export markets, realizing localized warehousing and distribution and significantly improving market response speed. The successful implementation of cultural marketing strategies has made frozen shiitake mushrooms chunk an important vehicle for spreading Chinese food culture. By organizing mushroom food festivals and developing special recipes, we have successfully cultivated overseas consumer markets.
Looking back at the time point of 2025, the road of globalization of Chinese frozen shiitake mushrooms chunk shows the vigorous vitality of China's agricultural products processing industry. This road has not only brought considerable economic benefits, but more importantly, explored a successful path for Chinese agricultural products to go global. Looking ahead, with the continuous advancement of technological innovation, upgrading of quality standards and improvement of market network, Chinese frozen shiitake mushrooms chunk will surely blossom more eye-catching luster on the world stage, bringing more deliciousness and health to consumers around the globe.
Post time: Feb-13-2025