In today's globalisation, a variety of foodstuffs cross borders through foreign trade channels and become a bridge connecting different cultures and tastes. Among them, frozen strawberry have won wide acclaim in the international market for their unique taste and nutritional value. The purpose of this paper is to discuss the current situation, advantages, challenges and future development trends of frozen strawberry in foreign trade.
In recent years, with the growing concern for healthy diet, the demand for frozen strawberry in foreign trade continues to grow as a fruit with rich nutrition and delicious taste. At present, China, the United States, Chile, Spain and other countries are the world's major producers and exporters of frozen strawberry . Frozen strawberry from these countries have won the favour of the international market with their high quality, reasonable price and stable supply capacity.

Quality Assurance: IQF strawberry are processed at low temperatures immediately after picking, which is able to retain their nutrients and taste to the maximum extent. This treatment allows IQF strawberry to maintain their freshness and flavour during long-distance transport and long-term storage.
IQF strawberry can be processed and packaged according to the taste preferences of different countries to meet the needs of consumers in different regions. For example, in Europe and the US, consumers prefer frozen diced strawberry with a strong sweet flavour, while in Asia, consumers prefer a moderately sweet and sour taste.
Stable seasonal supply: strawberry are a seasonal fruit with a relatively short supply. However, through freezing technology, strawberry can continue to be supplied to the market during their out-of-season period, ensuring stability of supply throughout the year.
Frozen diced strawberry need to be transported at low temperatures, which increases transport costs. Also, long-distance transport may affect the quality and taste of strawberry. Different countries have different standards and requirements for imported food, which may result in frozen diced strawberry facing trade barriers in certain markets. In addition, exchange rate fluctuations and tariff adjustments may also have an impact on the foreign trade of frozen diced strawberry. As competition in the global market intensifies, exporters of frozen diced strawberry need to continue to improve the quality of their products and reduce costs in order to cope with the competitive pressure from other countries.
As consumers' demand for food safety and quality increases, exporters of IQF strawberry cubes need to pay more attention to product quality control and brand building. By increasing the added value and differentiated competitiveness of their products, they can win more consumers' trust and loyalty. On the basis of consolidating traditional markets, exporters of IQF strawberry cubes can actively explore emerging markets, such as Southeast Asia, Africa and other regions. These regions have great market potential and are expected to bring new growth points for the foreign trade of IQF strawberry cubes . With the continuous progress of science and technology, the freezing technology is also constantly innovating and improving. Through the application of advanced freezing technology and equipment, the quality and taste of IQF strawberry cubes can be further improved, while reducing production costs and transport costs.
In conclusion, frozen strawberry , as a fruit product with broad market prospects, will continue to play an important role in foreign trade in the context of globalisation. Facing the market environment with both challenges and opportunities, exporters of frozen strawberry need to continue to innovate and forge ahead in order to win the favour and trust of more consumers.
Post time: Jun-13-2024